1968 Riviera: Style, Torque, and Attitude

1968 Riviera: Style, Torque, and Attitude

The 1968 Buick Riviera GS Coupe is where muscle met manners. Powered by a 430-cubic-inch V8 with 360 horsepower and 475 lb-ft of torque, it was built for those who wanted thunder without the chaos. The GS package added heavy-duty suspension, quick-ratio steering, and a 3.42 Posi-traction rear axle, making it both elegant and athletic. It stretched over 215 inches long with sleek, chrome-laced lines and a luxurious interior worthy of its price tag. Would you daily this car? Drop your thoughts below.

Underneath its luxury, the 1968 Riviera hid serious performance. Built on a 119-inch wheelbase, it competed against the Ford Thunderbird and Oldsmobile Toronado but delivered a more balanced mix of comfort and control. The Turbo-Hydramatic 400 automatic transmission and that massive V8 made highway driving effortless. With fewer than 50,000 built—and far fewer GS models—it’s a collector’s dream today. Subscribe to Two Guys and a Ride for more classic car deep dives and automotive legends.

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